I’ll Mobile Your Mom
3G iPhone blah blah blah, GPS yadda yadda yadda, app store neener neener neener.
If you’re here I’ll just assume you know about all those things are already desperately holding back the pulsating waves of techno-lust from consuming your body from some sort of all-encompassing orgasmic tinglefest. I’ve been told Apple products do that to people, or something. Yes, yes, the new iPhone is the shit and all, and 3rd party applications will set the world on fire and burn it to bloodied cinders, and the U.S. Army uses the iPhone to coordinate clusterfucks with the power of touch, but the thing that really jolted me awake about Monday’s keynote was the revamping of Apple’s .Mac service, with a name change to “MobileMe.”
Nobody seems to like the MobileMe logo, and I’ll admit that I’m not quite sold yet. It seems a little too cutesy, but I also think it does a great job of getting the point across what with the whole cloud and everything. But my primary objection is the god-awful name. “MobileMe!?!” Is that a noun? A conjoined verb? A command? “Hey, you! MobileMe right now!” What’s with the “Me?” Us Mac users have been making fun of Microsoft’s use of first person pronouns since the virtual dawn of time (My Computer, My Documents, My Spittle-Flecked Rage, etc), so what’s Apple doing adopting the same? I guess it eventually had to go both ways; Microsoft copied Apple’s garish transparency fetish in Vista just as Apple was coming to its senses, and now Apple begins to start smoking the first-person pronoun pipe just as Microsoft kicked the habit.
MobileMe. Feh.
Categorised as: Mac OS X, Software
“I” is a first person pronoun, and Apple’s been using it (albeit uncapitalized) for years. The only trend I see is that MS likes to use possessive pronouns, whereas Apple seems to prefer the objective pronouns.
But Austin Powers should like it. Maybe he can use an iPhone to shag his next girl.